Monday, August 26, 2013

Fashion on Wheels


    Fashion caravans, launched originally by entrepreneurs on the west and east coasts, have finally made their way to our region. Local fashion trucks, such as Rack + Clutch and Mystique Boutique, have added a refreshing vibe to the fashion scene in our region. Entrepreneurs whom elect to launch mobile boutiques are rapidly able to build their customer base as a result of traveling to where their customers work and socialize. The ease in which a fashion truck can be prepped for business events, fairs and festivals ensures a mobile boutique is well prepared to meet the wardrobe desires of patrons.
Rack + Clutch, a mobile boutique founded in April by Emily Ponath, sells on-trend clothing, accessories, handbags and jewelry by both commercial and independent designers. Emily is a talented curator of affordable chic apparel based on the broad selection of merchandise in her boutique. Her keen knack for selecting unique apparel was apparent during my visit to the boutique on August 7. I was particularly impressed with the boutique’s collection of charming budget-friendly jewelry. New merchandise arrives on a frequent basis at the boutique. Emily and her staff use social media to make fans of the boutique aware of the arrival of new merchandise. Rack + Clutch travels to corporations, restaurants and festivals in St. Charles and St. Louis. Rack + Clutch will be at the forthcoming Lou Fest and at the Big Muddy Blues Festival......Read More

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